Sunday 30 January 2011

Intensity of Advertising


Listen to the intensity of that sound in the first 5 seconds; now imagine if that was opera.

The vibrations would be real.

Would it send electricity down your spine and goose pimples to your skin?

I wonder what a 'micro opera' could take from the emotional and psychological understanding of advertising? How differently would we write a score if it had 30 seconds to tell a story or even the length of a music video, rather than 12'000 seconds*.


*3 hours 20 minutes, approximately the duration of The Marriage of Figaro


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