Using all the knowledge

In many ways this article confirms the excessive, verging on creepy lengths that the marketing and consumer research industries will go to catch their target market and reduce the threat of substitute products or suppliers. On the other hand, why when the technology is affordable and accessible shouldn't the medical industries be taking money from the fat consumer industries especially if they can put this money back into research pots. (There is no suggestion in the article that this is the case - only hopefully speculation on my part.) 

It seems sensible if I am the researcher or marketing agency that I would only be doing my job to the best ability to impliment these methods. Afterall as a designer I'm questioning why we aren't using fMRI to design better experiences.

What is the hierarchy for the tech revolution? Who deserves the next stage of affordable medical research, and who is going to get it  I suspect are two very different answers. Creative business and financing models may have some work to convince these guys that they could be helping a third sector out here, who have a perfect market - just no means of paying with money yet.

http://prote.in/briefings/2011/05/neuromarketing-is-good-for-you

Soundtrack to Life

Evocative and monumental or achingly suspense soaked!

This great little video from Michiko Nitta captures an idea that has been buzzing about in my mind since a conversation with Ben Hammersley about the future of super luxury shopping in the time when on and offline let face it really don't belong as two separate words. I might even stop using the word 'online' I'm not sure what it's replacement is though!

The original idea was closer to the movie soundtrack that allowed you to play through location based gaming with what your future might feel like alongside the 'luxury item' that you were pondering to purchase. This however has resurfaced the idea...video available at from http://www.michikonitta.co.uk/ and currently in the exhibition http://www.moma.org/visit/calendar/exhibitions/1080

Tickling Neurons

"When everything is perfectly in time, the ear or mind tends to ignore it, much like a clock ticking in your bedroom - after a while you don't hear it."

http://www.nytimes.com/2011/04/19/science/19brain.html?pagewanted=all

Sounds from a life teetering on the edge

 

'I'm telling you about life and you are not listening.'

A short film exploring the delicate difference between people; between living and life.

It's a special kind of people that stay true to this trail, who search for something that perhaps, cannot be found. Eyes and ears that are not distracted by a call from the masses. They are the people who sometimes fall over the edges. But in teetering so close to that edge they see and understand something differently. We all would perhaps be wiser, if we can find a way to listen to these minds talk, and step closer to saying;

'I have no regrets; I was looking for something really hard to find.'