Evocative and monumental or achingly suspense soaked!
This great little video from Michiko Nitta captures an idea that has been buzzing about in my mind since a conversation with Ben Hammersley about the future of super luxury shopping in the time when on and offline let face it really don't belong as two separate words. I might even stop using the word 'online' I'm not sure what it's replacement is though!
The original idea was closer to the movie soundtrack that allowed you to play through location based gaming with what your future might feel like alongside the 'luxury item' that you were pondering to purchase. This however has resurfaced the idea...video available at from http://www.michikonitta.co.uk/ and currently in the exhibition http://www.moma.org/visit/calendar/exhibitions/1080
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