In many ways this article confirms the excessive, verging on creepy lengths that the marketing and consumer research industries will go to catch their target market and reduce the threat of substitute products or suppliers. On the other hand, why when the technology is affordable and accessible shouldn't the medical industries be taking money from the fat consumer industries especially if they can put this money back into research pots. (There is no suggestion in the article that this is the case - only hopefully speculation on my part.)
It seems sensible if I am the researcher or marketing agency that I would only be doing my job to the best ability to impliment these methods. Afterall as a designer I'm questioning why we aren't using fMRI to design better experiences.
What is the hierarchy for the tech revolution? Who deserves the next stage of affordable medical research, and who is going to get it I suspect are two very different answers. Creative business and financing models may have some work to convince these guys that they could be helping a third sector out here, who have a perfect market - just no means of paying with money yet.
http://prote.in/briefings/2011/05/neuromarketing-is-good-for-you
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